The Objectives of ACT Alliance state that the alliance will:
- promote, under a shared family name, the visibility of the development work, humanitarian assistance and advocacy initiatives being undertaken by the alliance
The Obligations of Members state that members commit themselves to:
- co-brand with the name ACT according to the co-branding policy
The extent to which the ACT Alliance can build recognition and influence greatly depends on members using the ACT name and logo. This policy outlines when and where members are required to co-brand with the ACT Alliance name and logo and the flexible options for doing so. It also describes when and where members are not required to co-brand with the ACT Alliance name and logo.
Upon the launch of the ACT Alliance, members should begin using the new ACT Alliance name and logo and work under this co-branding policy. Members are expected use the logo in connection with all new publications, business cards, brochures, etc, but are not expected to re-design old or destroy old publications.
The co-branding policy is available in English, French and Spanish.
(Policies and guidelines)