
ACT Alliance member the World Association for Christian Communication (WACC)’s long-term commitment to promote gender justice by focusing on the media was a catalyst for the consultation “Gender and Media – challenges and opportunities in the post 2015 era” conducted right before CSW61 – this year’s 61st session of the United Nations Commission on the Status of Women in New York. As a progressive and human rights-based organization, WACC’s consultation highlighed opportunities to advance women’s communication rights and gender justice in and through media.
WACC began engaging with gender and media in 1987, when women’s role in development slowly started to be recognized, and has led to their 2016 campaign to End News Media Sexism by 2020. This campaign marks and supports intensive efforts to underline gender equality in the media as a human rights issue.
THE MEDIA UPHOLDING STATUS QUO
WACC brought the message to the table during the Gender and Media consultation as 19 project partners from 17 countries participated in the important debate. One of them, Vincent Rajkumar from the Christian Institute of the Study of Religion and Society in India and Vice President for WACC Asia, shared an important angle to the discussion on gender and media:
“It is the responsibility of both men and women in the community as equal partners to engage themselves to strive to regain their freedom and space. The way to retrieve their position is through meaningful media engagements. If the media is dominated by the patriarchal system, constructing alternative media is the only option to educate and emancipate and to work to develop gender sensitivity aided by media”.
Vincent added that the media’s representation of gender in India ignores the societal and structural oppression women face every day. “Media are not focusing on those problems. This negative attitude towards women in real life is very much reflected in the way the media represent them as well. Media representations of Indian women reveal that they are less accepted and respected as persons and more looked upon as objects. Media are hardly challenging the gender attitudes promoted and perpetuated by society”.
“WE NEED TO ACT”
Vincent’s reflections on the objectification of women in Indian media illustrate how critical the topic is. WACC’s Global Media Monitoring Project 2015 demonstrated that women make up only 24% of the persons heard, read about or seen in newspaper, television and radio news, exactly as they did in 2010. This is the disturbing reality, which WACC’s General Secretary Karin Achtelstetter points out to stress the urgent need to engage with the issue of ending news media sexism.
“UN Women already understands the vital importance of gender justice in politics, economics, society and culture. WACC’s gender and media work reinforces the approach of UN Women by linking communication rights to sustainable development and to gender equality”, she explains. “One important engagement is to remind news media of their responsibility to uphold ethics on coverage, balance and non-discrimination in terms of gender representations”.
In that way WACC, puts communication rights and gender justice on the agenda to bring the voices of women and girls to the ears of decision-makers who have the ability to change their lives for the better.
_______________________
WACC is one of the ACT members who have been participating in CSW61, taking place in New York City March 13-24, 2017. ACT members engaged on a variety of issues, including gender and media, the role of faith in gender justice, parallel legal structures, access to health care and more.
On a more positive note, I feel very encouraged to see the increased faith engagement at the CSW. We need to show the diversity of progressive faith voice and as ACT we need to provide a progressive and reflective voice into the debate.
Elsebeth Gravgaard works as senior policy and advocacy advisor on Gender Equality and Active citizenship at 


Ritah Muyambo is Head of Programmes for World YWCA, a global women’s movement working for women’s empowerment, young women and girls’ transformative leadership and rights in more than 120 countries and 20 000 local communities. She has experience working with Civil Society Organizations including Faith Based Organisations and NGOs in the area of health and human rights with a focus on human rights and gender equality related to Young Women Leadership, Violence Against Women, Sexual Reproductive Health and Rights, Economic Empowerment and ICT, Peace and Justice programming. She has facilitated youth voice particularly young women’s voices through advocacy on national, regional and global level. She has extensive knowledge and experience in evidence based research programming, development and implementation of community affordable programmes and sustainability of training programmes
“We were 25 ladies, we enjoyed participating in such a workshop, we learned a lot about starting a small business, how to start it, how to market for it, how to calculate profit margin, and how to sell my product. At the end of the workshop we received a certificate that made me proud of myself.


Agnès Bertrand has more than ten years’ experience in EU external affairs and human rights. She is currently the European refugee crisis advocacy officer for the ACT Alliance, based in Brussels, Belgium, since May 2016 and was previously the Middle-East policy officer for ACT Alliance EU. In her current position, she is charge of advocacy to the European Union in relation to its policies vis-à-vis refugees. Agnes is holds a PhD in International law from the School of Oriental and African Studies (University of London) and a masters in European law from the Sorbonne. She taught international law at SOAS and external relations of the European Union at Science Po Lille.