Under the terms of the ACT Alliance (ACT) Founding Document, members of ACT are obliged to incorporate the ACT brand in their communications. Commonly described as ‘co-branding’ (the duality of two brands together) the aim is to strengthen the identity, recognition, and coherence of the Alliance among the members, partners, supporters, communities ACT members serve, and the general population. Co-branding promotes, under a shared family name, the visibility and identity of the Alliance.

The ACT Branding Policy and Guidelines provides detailed criteria and examples on how to implement co-branding in a wide variety of contexts and media.

New members should begin using the ACT Alliance name and logo and work under this branding policy. All members are expected to use the logo in connection with all new publications, business cards, brochures, etc, but are not expected to re-design old or destroy old publications.

The ACT Branding Policy and Guidelines is available in English, Spanish and French.

ACT Branding Policy & Guidelines updated 2020 EN

ACT Branding Policy & Guidelines updated 2020 SP

ACT Branding Policy & Guidelines updated 2020 FR

ACT Branding Guide 2020 English

(Policies and guidelines)

The ACT Code of Good Practice is an organisational level commitment to continuous improvement and movement toward best practice principles. It complements the ACT Code of Conduct 2 which serves as a guide for individual ACT staff to make ethical decisions in their professional lives and at times in their private lives.

The Code of Good Practice for the ACT Alliance sets out common values, principles and commitments that will shape the humanitarian, development and advocacy work of ACT members. It outlines the minimum professional and ethical standards required from all ACT members.

The Code of Good Practice provides principles for all ACT members focusing in four key areas:

1. Overarching principles – the fundamental principles that guide our work as an alliance
2. Organisational principles – the principles that promote professional management, leadership and support in ACT member organisations to guide how we work. They provide the foundations for effective and accountable programming
3. Programmatic principles – the principles that guide our actions in ACT member programmes addressing capacities and promoting justice and equality in line with ACT policies and guidance
4. Relational Principles – the principles that support ACT members working together and promote collaboration, cooperation and partnership among alliance members

The Code of Good Practice is available in English, French and Spanish.

ACT Code of Good Practice 2024

ACT Code de bonne pratique 2024

ACT Código de Buenas Prácticas 2024